SIREN

Numerai

Numerai gives anyone, anywhere access to encrypted stock market data. Building upon this idea of encryption, SIREN’s team created a cypher, meant to elucidate and underscore Numerai’s central thesis. White on black to mimic the raw data’s environment. A unique, perplexing, compelling solution that enhances its reputation amongst the community. 

Numerai

Numerai

Brand identity & Storytelling for an AI powered, crowd sourced hedge fund. The challenge? How can we build a narrative around a machine learning platform that is enigmatic, empowering, and unique?

 Taking inspiration from original code and form, we created a Cipher. It nods to decoding information, a meaningful concept for the brand. Next, we brought the story alive with an anthemic, almost cult-like set of visuals.

Taking inspiration from original code and form, we created a Cipher. It nods to decoding information, a meaningful concept for the brand. Next, we brought the story alive with an anthemic, almost cult-like set of visuals.

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