SIREN
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Backerkit

BACKERKIT

BackerKit manages your post-crowdfunding mayhem so that you can deliver on time.

The Situation

These days, it seems like every podcast is advertising an online mattress company. But before Casper, the idea of selling a mattress outside the showroom was unheard of. The company set out to shift people’s behavior to make that big ticket purchase online—and we helped them from the very beginning.

SIREN Solution

We focused on the benefits of truly great sleep (and just how easy it was to have), instead of the technical details and jargon that consumed the industry. Through a unique visual and verbal language, we developed a quirky and lovable personality with which customers were eager to engage. Casper became the new leader in sleep, rising above a crowded, commodified space to create a deep connection.

What We Did

Brand Messaging

Brand Strategy

Brand Identity

UX + Visual Design

Photography

Video

Marketing & Advertising

Packaging Design

BackerKit

BackerKit

BackerKit is a San-Francisco based crowd-sourcing platform.

 Fresh out of Y-Combinator, BackerKit hired SIREN to completely revamp their identity and web presence.

Fresh out of Y-Combinator, BackerKit hired SIREN to completely revamp their identity and web presence.

 BackerKit’s punchy brand is built around the idea of persistence & ingenuity, harnessing a “go out and build it” maker ethos.

BackerKit’s punchy brand is built around the idea of persistence & ingenuity, harnessing a “go out and build it” maker ethos.

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